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"Loungewear can take you anywhere" JAYDE
Established in 2013 and since been a celeb favourite, seen on screen and regular appearances in OK!, HELLO, Elle, VOGUE magazine and the Daily Mail.
This brand was created by a young Jayde with a passion for well made, good quality clothes and a work ethic like no other. All styles are designed exclusively by Jayde from sketch to production and manufactured in the UK. Something we are always so proud to announce.
Our exclusively made Modal fabric is 100% sustainably made with the softest fibres to make it feel and look luxurious. This is what JAYDE believes is the key to her success in the industry as well as carefully thought out designs to flatter and bring us ladies together. The constant return of costumers is something the brand is extremely proud of, and something we strive to keep as well as welcoming new faces to JAYDE.
Ten years on, Jayde is now a mother of three and still just as in love with her job as when she first started.
With a matching kids collection, maternity collection and a sister bridesmaid brand now fully established, this is only ever the beginning of more exciting things to come for JAYDE.